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Question: What e-commerce platform should I use if the requirements are 2,000+ SKUs, customize look of site, have holiday promotions site-wide or per product, sales reports activity, google analytics?

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I would recommend using open-source Spree Commerce for the following reasons:

  1. FLEXIBILITY & DEVELOPMENT SPEED: Spree is written in Ruby on Rails, highly customizable and well supported by the community (several useful extensions). With Spree you can release an MVP faster than with any other framework.
  2. CUSTOM LOOK: On the front-end you can use Twitter Bootstrap 3 which is a template / theme framework which let’s you create your custom Mobile-ready, Responsive Web Design
  3. FACEBOOK-LIKE UI: On the front-end we also use React (JS Library), which is created, supported and used by Facebook for a facebook-like user experience.
  4. UNLIMITED SKUs: Spree can be optimized and cached in multiple layers to sustain millions of SKUs. We’ve built a marketplace with 3 million SKUs which handled 15.000 requests per minute in load testing / DDoS simulation.
  5. CUSTOM PROMOTIONS: Promotions within Spree are used to provide discounts to orders, as well as to add potential additional items at no extra cost. Promotions can be activated in three different ways: when a user adds a product to their cart, enters a coupon code during the checkout process or visits a page within the Spree store.
  6. CUSTOM REPORTS: Spree has a sales reports module in the admin panel. You can also use additional extensions to create custom reports that fit your more complex requirements.
  7. EXTERNAL ANALYTICS: Spree easily integrates with Google Analytics, Mixpanel and other analytics tools.

Hope it helps.

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